Find the businesses that will buy.
Paste your website. Troop works out who buys from you, finds real businesses in those markets, shows why each one fits, and writes the first email from facts it found — never invented.
- First leads in minutes
- Free forever plan
- No card needed
- Source on every lead
Interior design studios · Austin
- A86
Interior design studio · Downtown
Hiring 2 designers · Founder · Email
First line · Saw you're hiring two designers. With 40+ reviews downtown, your cabinetry projects must be stacking up.
- A81
Custom cabinetry shop · East Austin
4.8 from 120 reviews · Owner · Email
- A78
Architecture practice · South Lamar
New office opened · Principal · Email
- B64
Home décor studio · Mueller
No enquiry form on site · Founder · Email
- B61
Remodeling firm · Round Rock
Runs Google ads · Director · Email
- businesses indexed in India
- 4.0M
- with their own website
- 1.9M
- with a phone number
- 3.1M
- industries · plus live US search
- 17
How it works
From your website to replies, without the guesswork.
- 01
Paste your website
Troop reads it, works out what you sell, and picks the kinds of businesses that buy it — and where.
- 02
Get real leads, with reasons
Real businesses in those markets, each scored on what Troop actually observed: reviews, hiring, size, how they take enquiries.
- 03
Read every message first
Each first message uses only facts found about that business. Nothing goes out until you've seen it.
- 04
Send, and hear back
Send at a pace you choose. Follow-ups stop the moment someone replies, and a “no” is never contacted again.
Our data
Where every lead comes from. In the open.
Troop builds its own business index from open and public sources — deepest in India — and reads each company's own website. Every lead names its source and the date it was found.
Sources, by kind
Open map data
4.0MOpen-licence datasets of business listings: name, category, address, phone and website.
Public map listings
Searched live for each market, so new and fast-changing businesses are found too.
Companies' own websites
1.9MTroop reads each company's homepage for its emails, phone, WhatsApp and the profiles it links to.
Government company registry
Registered companies and LLPs with their directors, from the Ministry of Corporate Affairs.
Email checks
Every address is checked before it's used; guesses that don't receive mail are dropped.
Countries
INIndia
Full index, every state
USUnited States
Live search of public map listings
Industries
Businesses in each
- Retail and shops962K
- Education and coaching480K
- Restaurants and food327K
- Finance and insurance318K
- Healthcare and clinics293K
- Business and industrial services235K
- Hotels and stays217K
- Professional services205K
- Media, events and entertainment186K
- Automotive179K
- Beauty, wellness and fitness173K
- Real estate and construction151K
- Home and local services92K
- Logistics and transport71K
- Travel and tourism65K
- Nonprofits and community49K
- Agriculture19K
Counts from Troop's India index, updated October 2026. Businesses only — places of worship, monuments, parks and government offices are left out, as are businesses marked permanently closed.
Why Troop
Fewer, better leads — and a reason behind every one.
Local data, not a stale list
Troop searches where your buyers really are — map listings, company websites and registries, city by city — so you reach businesses a global database misses.
Evidence, not a score
“Hiring now · 32 employees · 21 years in business” is a reason to call. A bare 70 isn't.
Every lead says where it came from
Source and date on every lead, so you can always answer “how did you get my details?”
Nothing sends unread
You approve what goes out. Follow-ups stop on a reply; a “no” is honoured everywhere.
You see your results
Sent, replied, interested and dead addresses — measured, not estimated. Anything not yet measured shows as —.
| Typical outbound tools | Troop | |
|---|---|---|
| Where leads come from | One global database, thin outside big cities | Searched city by city, every lead with its source |
| Why a lead fits | A score | The facts behind the score |
| First message | Templates or unchecked AI | Written only from facts found, numbers checked |
| Before it sends | Often sends straight away | You read and approve first |
Pricing
Free to start. Pay once Troop is finding you customers.
Every plan finds real businesses with the reasons they fit, the person who decides, and a first email written from facts. No seats, no card to start, and nothing that charges you automatically.
Free
Try Troop on your own business
$0
Free forever. No card.
- 1 project, 2 markets
- 100 leads a month, each with why it fits
- 20 decision-makers a month
- 20 researched emails or WhatsApps a month
- Send from your own Gmail, Outlook or WhatsApp
- The usual next step from Free
Pro
Founders and small sales teams
$19/ month
paid for 30 days at a time
- 3 projects, unlimited markets
- 1,000 leads a month
- 300 decision-makers a month
- 1,000 researched emails or WhatsApps a month
- Export to CSV
Growth
Agencies and teams selling every day
$49/ month
paid for 30 days at a time
- Unlimited projects and markets
- 5,000 leads a month
- 1,500 decision-makers a month
- 3,000 researched emails or WhatsApps a month
- Autopilot sending from Troop's mailboxes, as it opens
- Priority support
Paid by card for 30 days at a time. Nothing renews by itself: we remind you 3 days before it ends. Prices in US dollars. No tax added.
Need a little more in a month?
Top up with credits instead of changing plans. They never expire, and they're only used past your plan's allowance.
$19
1,000 credits
$49
2,750 credits
$129
8,400 credits
- An extra decision-maker2 credits
- An extra email you send3 credits
- An extra WhatsApp message2 credits
Founding customer pilot
500 researched emails to your buyers in 30 days, for $59.
You approve every email. No interested replies in 30 days, and you get your money back. Once per account.
Start the pilotWhere does the data come from?
From open map data, public map listings, company registries and each business's own website — Troop builds its own index from these, deepest in India. Every lead shows its source and the date it was found.
What about data protection laws?
Troop is built around them, starting with India's DPDP Act: every lead carries its source, a “no” is honoured across all of Troop and kept even if the lead is deleted, and you can delete your workspace and its data at any time.
Does Troop work outside India?
Yes. Troop's index is deepest in India, and it searches public map listings live for markets elsewhere, starting with the US. Pricing is shown in your currency.
Will messages sound like templates?
No. Each one is written for that business from facts Troop found, and any number in it is checked against those facts. You can also write your own copy.
Is it a subscription?
No auto-charging subscription. The Free plan is free forever. Pro and Growth are passes you pay for a month or a year at a time, by UPI or card; nothing renews by itself, and we remind you 3 days before a pass ends so you can renew in one click.
What happens when I reach a limit?
Troop tells you at that moment, never before: what you've used, the plan that includes more, and the day your allowance resets. You can also add top-up credits for a few extra decision-makers or emails. Your leads, drafts and contacts are never locked away.
Can I upgrade in the middle of a month?
Yes. Moving from Pro to Growth starts Growth straight away, and the unused days of your Pro pass are added to it as extra Growth days. You never pay twice for the same time.
Can I take my leads with me?
Yes. On Pro and Growth, export your pipeline to CSV: businesses, scores, reasons, stages and sources.
See who buys from you.
Paste your website. The Free plan finds your first 100 leads, no card needed.